Grain Belt Sign

Historical & Museum / Thursday, April 30th, 2015

Grain Belt I thought I’d pick something for the #mnbucketlist with history. The old Grain Belt sign on Nicollet Island in Minneapolis.  Fun facts: After prohibition, the billboard was erected next to the Hennepin Avenue Bridge around 1940. For years, it flashed the letters in sequence (“G-R-A-I-N B-E-L-T BEER”). This sign still stands today as a local landmark. Until about 20 years ago, it was lit by 1,100 incandescent bulbs and 800 feet of neon tubing (uber dangerous). Some of which can be seen from behind. Marti, descendant of August Shell and current president of Schell’s Brewery, purchased the rights in 2002 and plans to replace the bulbs with LEDs.

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