Welcome to 2018! A great way to open the new year is through bright, shiny, glowing lights! Enter the relighting of the forever iconic Grain Belt Beer Sign!
Grain Belt beer was originally produced by the Minneapolis Brewing Company which formed in 1891. Later produced in the still standing Grain Belt Brewery in Minneapolis, Minnesota until 1976. After prohibition ended, the large billboard was built and erected in 1941 on Nicollet Island for $5,000, remaining a glowing paragon until 1996.
After Grain Belt finally found a new home with the August Schell Brewing Co., the sign was partly financed to Schell’s “Buy a Bulb” program. This Minneapolis landmark joins the recently resurrected glowing signs pressed against the Mississippi skylines.